MAKING COMMON CITY
Making common city is an investigation around various actions of urban intervention that, appropriating and subverting the city’s brand strategies, aim to support the collective construction of a critical citizenry and aware of its capacity as a legitimate agent in the negotiation for the taking decisions that affect their environments and living spaces.
Universal Exhibitions, European Capitals of Culture … What city escapes today from the race to become the host of one of these great events of great promotional impact? Events that finally manage to place their name on the international map, brand operations that lay the foundations to promote rapid processes of urban transformation that, under the pretext of “adapting” the city for the event, activate mechanisms capable of miraculously aligning public and private investments that manage to seamlessly involve the entire city.
Events such as the Olympic Games, one of the most precious trophies of urban marketing, or the finals of the World Cup, Tennis Master Series … are some of the strategies most pursued by cities that, in continuous competition, seek immediate impacts that, however In the long term, they do not usually achieve the expected results with transformations that can only be explained from the logic that the event imposes, generally speculative.

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