Men in care
Branding and editorial design for the Men In Care project, developed since 2019 with the purpose of educating and raising awareness among workers, trade unions, employers and families to improve working conditions that make it easier for men to take on caring roles.
In 2021 its new graphic identity was designed in collaboration with Majo Castell, and during 2022 a series of reports in 8 languages were designed and laid out, which you can find on its website.
They include: a Handbook and a Guide for Companies, a Poster, a dossier on Policy Recommendations and an Agenda.
Men in Care (MiC) aims to improve working conditions to make it easier for men to take on caring roles in seven countries (Austria, Germany, Slovenia, Spain, Iceland, Norway and Poland). Its purpose is to assess how policies and corporate culture can change to make it easier for men to be more active in caring for children, the elderly, partners, co-workers and friends.
MiC is a 3-year project (2019-2022) in collaboration with 12 national organisations (universities, social partners and NGOs) and co-funded by the European Commission under the EaSI programme (PROGRESS axis).